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:: Customer Experience: It's Not That Easy: Customer Experienc ::

 
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MessagePosté le: Dim 18 Juin - 13:29 (2017)    Sujet du message: Customer Experience: It's Not That Easy: Customer Experienc Répondre en citant



Customer Experience programs are gaining momentum in small and large companies but most have been designed for the Business-to-consumer (B2C) model. When the approaches that work for B2C are applied in the Business-to-business (B2B) world, they fail. Based on 27 years’ experience consulting to major, global B2B companies including IBM, Hewlett-Packard, Microsoft, Dell, VMware, EMC, Samsung, AT&T, Verizon, BT, Telefonica, Honeywell, Motorola, Accenture, Nokia, Siemens, Fujitsu and Xerox, Harry Bunn sets out practical approaches to getting it right in the B2B world. This book shows how Customer Experience can be built into the culture, the strategies and the actions of companies together with the mechanics required to “get it right”. It shows how current customer satisfaction programs can be transformed into Customer Experience programs providing companies with sustainable, competitive differentiation.


Details:
rank: #651,722
price: $28.64
bound: 196 pages
publisher: RONIN Development Corporation; 1 edition (April 24, 2017)
lang: English
asin: B071RLNNK7
isbn:
weight:
filesize: 5488 KB



Customer Experience: It's not that easy: Customer Experience Programs for B2B Companies Harry F. Bunn
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